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September 26, 2004
Soft As A Baby's...
I was standing in the bathroom supplies aisle at the grocery store the other day, contemplating the extensive variety of toilet paper. I couldn't help wonder what prompted companies to feature photos of puppies or babies in blankets in their logos. And then there's Charmin, which inexplicably features an obese grinning bear, clutching a roll in his claw. Why do these companies want us to associate toilet paper with those who don't use their products? Are they trying to use cute animals and babies to distract us from the unappetizing thought of wiping our behinds with their products?
Maybe as a society we're so unwilling to acknowledge the dirty biological aspects of life, that images of kittens chasing unraveling rolls of tissue have become a euphemism for wiping one's ass.
Comments
don't talk about those things anymore.
ps. charmin's is based on the maxim "Does a bear shit in the woods?"
Posted by: ian at September 28, 2004 9:05 PM