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August 22, 2005
Margarine of Colour Unite!
Remember Québec's ban on butter-coloured margarine? An interprovincial panel has finally struck it down. Analysts say this will be a loss for Québec's dairy farmers, who have enjoyed government protection in the lucrative butter-coloured spread market, while providing a boon for canola and soybean farmers.
Although not quoted in the article, I'll bet the people who make I Can't Believe It's Not Butter are thrilled that they can finally discontinue their Québec-only I Can't Believe It's Not Butter As Long As I Don't Look At It brand.